OPD 653 - Practice Management I: Digital Marketing

Credit(s): 1.5

This class will encourage students to explore their career goals and vision for clinical practice and introduce students to the principles of ethical application of marketing techniques and tools to build and sustain a clinical
practice. Through tailored assignments, students develop business written, electronic, and oral communication skills to effectively communicate via Internet marketing, email and letter writing, public relations, and networking. Students will complete this class with a comprehensive understanding of marketing options.